Marc L’Huillier

Founder and Director, Atelier Strategic Insight

Marc is one of Australia’s most experienced insight and strategy advisers, with more than 25 years helping organisations see the market more clearly and make the decisions that shape growth and long-term direction.

Background:

  • Former CEO of Sweeney Research, building one of Australia’s leading insight and strategy firms

  • Led the acquisition of Sweeney by EY, creating EY Sweeney. The first scaled end-to-end insight capability within a Big Four firm globally

  • Senior Partner at EY for over a decade, advising major Australian and global organisations. Managing Partner of EY Sweeney, leading research programs across 50 countries; and Lead Partner of the Customer Strategy practice (now EY Studio+)

  • Directly involved with EY’s global Future of Consulting strategy. Pivotal role in the development of a ‘hypergrowth’ priority for the firm - the development of customer and marketing services across APAC and globally

  • Designed and produced some of EY’s most read pieces of thought leadership

  • A lead Partner for 4 years on the EY Non-Executive Director Technology Governance Program

Impact With Clients:

Marc has advised organisations at many of their defining moments, shaping long-term direction, growth and reputation across sectors.

  • Growth & Strategy: advising organisations on future direction, investment and value creation

  • Brand & Positioning: repositioning some of Australia’s most recognisable brands to strengthen relevance and build brand equity

  • Customer Experience: transforming large-scale CX programs and implementing real time tracking platforms

  • Reputation & Risk: advising organisations through high-stakes scrutiny and public exposure (incl. Royal Commissions)

  • Innovation: developing new products and services that reshaped categories

  • Behaviour Change: working on globally recognised programs in road and work safety

  • Urban & Retail Design: shaping the redesign of major retail, entertainment and urban precincts

  • Geopolitics: leading international, government-funded initiatives to strengthen economic and strategic relationships between countries

Select Clients

National Australia Bank • ANZ • American Express • HSBC • Visa • Suncorp/AAMI • KKR • Westfield • Telstra • Nestlé • Asahi • PepsiCo • Sportsbet • Mirvac • Landcom • Sydney Trains • Sydney Airport • Public Transport Victoria • Industry Super Funds • FinTech Australia • Dept of Premier & Cabinet (Vic and NSW) • Australian Taxation Office • Transport Accident Commission • Worksafe • Dept of Foreign Affairs and Trade

Thought Leadership

  • Produced over 60 thought leadership reports

  • Directed research for the Future Consumer Index, one of EY’s most widely read global insight platforms

  • Regularly advises Boards and executive teams on emerging consumer, market and economic trends

Industry and Board Roles

  • Former Vice President - Australian Data & Insights Association

  • Rugby Australia Board - Nominations Committee.