The Future Consumer Index
The Future Consumer Index is a large scale global research program designed to track how consumer attitudes, behaviours and priorities are evolving in response to economic, technological and social change. Conducted across 50+ countries and supported by more than 250,000 interviews over multiple waves, it provides a consistent, comparable and longitudinal view of consumers worldwide.
The program was set in place to help organisations navigate uncertainty by grounding strategy in real time consumer insight. Rather than offering a one off snapshot, it operates as a rolling index, enabling businesses to monitor shifts in sentiment, spending intent, digital adoption, sustainability engagement and trust over time. It combines quantitative survey data with qualitative research, economic analysis and megatrend frameworks to create a holistic and forward looking perspective.
The program seeks to understand both current behaviour and emerging signals that will define the next phase of consumer evolution.
The Future Consumer Index also underpins a broader future back methodology. It supports scenario planning, customer experience redesign and value proposition development by linking immediate consumer sentiment to longer term structural shifts. The program delivers a 360 degree view of the modern consumer and the forces reshaping demand.
Coverage Across the Series
Consumer Sentiment: Current and future outlook; Cross country comparisons; Differences by generation, income and life stage
Financial Outlook and Economic Context: Concerns about cost of living and affordability; Household financial confidence; Impact of interest rates and inflation; Employment confidence and job security; Housing and mortgage pressures
Spend Behaviour and Intent: Intent to spend more or less by category; Essentials versus non essentials; Private label and value seeking behaviour; Loyalty program engagement; Promotional sensitivity
Life Redefined: Shifts in lifestyle priorities; Home centric behaviours; Work life expectations; Wellbeing and quality of life
Generational Change: Differences across Gen Z, Millennials, Gen X and Boomers; Shifting expectations of brands and employers; Digital fluency and social influence
Digital Reimagined: Online shopping behaviour; Role of apps and loyalty ecosystems; Data sharing attitudes; Privacy and security concerns; AI in the shopping journey; Trust in digital engagement
Sustainability: Engagement with environmental and social issues; Willingness to pay for sustainable products; Barriers to sustainable purchasing; Expectations of corporate leadership
Health and Wellness: Access to healthcare; Mental health considerations; Preventative wellbeing behaviours